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TAG Heuer is a prestigious Swiss luxury watchmaker founded in 1860 by Edouard Heuer in Saint-Imier, renowned for its pioneering contributions to precision timekeeping, sports chronography, and avant-garde watchmaking innovation. The brand holds an unrivalled legacy in motorsport and athletic timing, having served as the official timekeeper for Formula 1 and the Olympic Games, and is credited with developing some of the most technically advanced chronographs in horological history. Today, TAG Heuer's collections — including the iconic Carrera, Monaco, and Aquaracer lines — continue to embody the brand's founding spirit of precision, performance, and bold Swiss craftsmanship for a new generation of watch enthusiasts.