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Rhude is an American luxury streetwear brand founded in Los Angeles in 2015 by designer Rhuigi Villaseñor, celebrated for its sophisticated blend of American sportswear heritage and European tailoring sensibility. The brand is renowned for its premium graphic tees, bandana-print shorts, racing-inspired jackets, and elevated casual wear that draw from Villaseñor's Filipino-American background and his deep appreciation for vintage Americana. Rhude has quickly risen to prominence as one of the most exciting voices in contemporary luxury fashion, with a devoted following among athletes, musicians, and style icons who appreciate its unique fusion of street culture and refined craftsmanship.